Stribling and Associates Real Estate knows a thing or two about making an impression: the swanky New York City properties that comprise their realtors’ portfolios frequently boast eight-figure price tags, not to mention opulent crown moldings, sky-high ceilings, and thoughtful details, for the luxury market.
But one thing wasn’t quite in line with the company’s exceedingly professional and refined image: Stribling was processing their client paperwork in quite an archaic way. “In the past, we had to order messengers to deliver paperwork to a client to sign, then a messenger to bring it back,” said Associate Broker Tracie F. Golding. “Or, you were standing by an old fax machine waiting for them to receive the contract, sign it and fax it back.”
Well, the team decided that it was time to bring their contract signing practices up to speed with the high-end grade of their portfolio properties. Company president, Elizabeth Ann Stribling, decided it was time to retire the manual process in favor of eSignature digitization, so she took to the Apple App Store for a solution. That’s where she found Signeasy.
Phasing out physical paperwork and adopting more eco-friendly business practices is part of Ms. Stribling’s longer-term plan for the company. “Signeasy is a really big part of our future. I think, more and more, we’ll stop printing out paper. Not only can we save time, but let’s save trees as well.”
“I remember the first time I used Signeasy, because it set a light bulb off that this was going to change how I did business,” said Ms. Golding. “I would send out a document to be signed then receive it back within 10 minutes. It changed everything.”
Innovation Director Jonathan de Guzman maintains servers, programs, and technology at Stribling. He touted Signeasy as being fluid, seamless, and easy-to-use, citing these benefits as the reasons behind the company’s widespread adoption of our eSignature software.
Watch the full interview below: